Midwest R&D: Case Study #3

Midwest R&D by Xhibition — a platform dedicated to developing, creating, and styling that resonates with the cultural trends of the Midwest. Merges local inspiration with innovative fashion, offering a perspective that embodies the spirit and diversity of the region.

In 1871, Dr. Benjamin Franklin Goodrich built his first rubber plant in Akron, Ohio, marking the beginning of an industrial powerhouse. By the end of World War II, the plant grew into the world’s largest rubber factory, encompassing 90 buildings and 3 million square feet.

Once dubbed the ‘Rubber Capital of the World,’ Akron was transformed by the rise of BFGoodrich, turning the city into a key player in manufacturing and technology while showcasing the city’s spirit of resilience and ingenuity.

Today, a similar journey is emerging in grassroots brands such as RIVINGTON roi Rebis, and Basketcase Gallery — all starting small, driven by passion and innovation, and aiming to leave their mark.

With vision and hard work, a legacy can be made.

MIDWEST R&D

Case Study #1

Predictably friendly in an unpredictable climate — explore the versatility of the Midwest wardrobe.